Here’s looking at you, Western Union.
A buddy of mine just sent me a message on Facebook asking for help. He said he needed money sent to a place in Illinois via Western Union and he was having issues with his phone. As it turned out he was also very tired and didn’t realize he could just call Western Union, and eventually that’s what he did. Which is good, because otherwise the money wasn’t going to be sent. At least not from Western Union’s website.
I’ve never had to deal with that company, and after this experience I hope I never have to again. You see, their website is optimized to allow you to use their service on it. Businesses love having their website do work, because then they don’t have to pay an employee to do that work. The website does it for free. And usually businesses spend lots of money on those websites so that their customers will use them over their competition’s websites.
It’s all about money. You want to stay ahead of the competition, or at the very least, stay up to speed with them. In this world of technology, with everything and everyone online, if you want to have a successful business, you have to have a successful website. ESPECIALLY if you’re a customer service oriented business.
For instance, the pizza place I work for has a website, and customers can use that website to place orders. When the company first implemented that, they pushed it hard to their customers. Hell yeah, if they can have all of their customers ordering online, that frees up the employees in the store to do other shit instead of answering phones. Get more done for the same amount of labor cost.
If a business is going to pump money into an online system that makes their business run better and more cost efficient, they want it to make its money back by working properly. The pizza place I work for, apparently, doesn’t give one atom of a fuck if their online ordering works or not. For the last few months it has been acting up and impossible to use, yet for some reason they haven’t bothered fixing it. It tells all of our customers that we’re out of cheese, and when orders come through it tells us the customers want no cheese on their pizzas. It also tells certain customers they live outside of our delivery range when they’re right down the street from our store.
The point here is, if you’re going to offer your customers your service on your website, make sure that shit works. Western Union, one of the largest businesses in the country who specialize in getting money from one place to another quickly for a nominal fee, also don’t give a shit about their website working.