The company I work for has a rewards program, because who the fuck doesn’t nowadays, amirite? This rewards program started sometime around 2004. I was delivering pizzas then for another company than the one I recently left, when it started. Gas was around $4 a gallon here (it’s currently around $2.70) and everyone was pissed off. When this rewards program started, it offered everybody who signed up a five or ten cent discount per gallon, I can’t remember which, and that naturally got everyone to sign up like I did.
That discount only lasted until the end of that summer, but the perks for using it are still going. If you buy so much shit and scan your card, you get free shit. You can also get gift cards for restaurants or free gas. You know how it works, right?
At this point, more than a decade later, the only people who don’t know about the program are those people who moved to the east coast from the west coast or to here from another country, because our gas station is only on the east coast. Hell, we have kids who come in with their own cards. They can actually save money on gas, and they’re not old enough to drive. Excellent.
The point here is, BY NOW, most of the people who regularly shop at any of these stations knows about the card and the rewards program, and they have made up their minds whether they want to have a card or not. Hell, most of the people I ask for their card tell me they left it on their key ring in their car, because most of the people stopping in for stuff other than gas leave their cars running, and thus leave their rewards cards in the car. Kind of pointless to have the fucking thing in the first place, but whatever, that’s their choice.
Now, here’s problem number uno. Recently I was told that I had made a list of employees, company wide, who had fallen below a 50% scan rate of the cards. The memo said something about how we have to make all of our customers aware of the program (I covered this, it has been around for over a decade, everybody fucking knows about it) and that we, as employees, should push it more so that we get above the 50% scan rate per week.
That sounds right. Right? They want their customers to know about the program and to sign up for it. Sure, why not? They have the system in place, they want people to use it.
EXCEPT, for those who absolutely do not want it, like all of those customers who have known about it for over a decade and haven’t got one yet, like all of those customers who give me attitude when I ask if they have one because they’re sick of fucking hearing it and they’re sick of being told how they should get one, like all of those customers who are running late to work and only stopped in for a coffee and don’t want to be bothered, they’re never going to sign up for one. Who do I have left to tell about the program?
Fucking nobody, that’s who.